We are looking for a confident individual with a passion for customer lifecycle marketing, this role offers the ability to work with marketing managers and CRM specialists across all the iconic Warehouse Group brands (Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7)
Reporting to the Head of Customer Lifecycle Marketing, this role is responsible for managing Customer Lifecycle Marketing (CLM) campaigns through Salesforce while creating and maintaining processes to improve performance and optimise content while continuing to find new opportunities for growth.
The focus of this role is using technology (Salesforce) to drive business objectives, this position offers the full suite of Salesforce functionality. To achieve in this position the right person will need to be a 50/50 split in their superior marketing and technical knowledge. Moreover, this will allow them to lead in driving technical automated marketing implementations across the brand.
The CLM User planner manager position is a true development opportunity with potential to shape and grow into the role, additionally there are 2 reports. Ideally the candidate will be comfortable navigating complex and fast paced environments and will be adapt at using technology to solve problems.
Key responsibilities include:
Deliver against key drivers to increase basket building, customer engagement and retention across all inbound marketing channels (e.g. email, trigger-based)
The delivery of CRM, email marketing and loyalty programs across all four Warehouse Group brands, in close partnership with the Marketing and Loyalty leads
Managing customer lifecycle communication, driving high-value behaviours and creating effective campaigns that enhance customer lifetime value through personalisation
Drive and deliver the customer lifecycle marketing strategy to increase customer lifetime value, reduce churn and build loyalty
Be the subject matter expert on the tech, advising stakeholders throughout the business how the tools we have can be most effectively to deliver results for their brand or function
Manage the overall execution, performance, and effectiveness of various CLM channels (e.g. CRM, email, SMS)
Unlocking the value in our data and knowing how to leverage data to deliver superior customer experiences
Manage channel performance reporting including deliverability, open rates, click through rates, conversion rates, and opt out rates
Identify, implement and socialise process improvements
. Manage for customer value (LTV) across customer journeys and need states, with an understanding of how brand tone and tenor should be delivered via CLM
Line manager for two CLM Campaign Coordinators